The internet has made it absolutely necessary for businesses to be competitive across a variety of mediums, borders and cultures. Even small brick and mortar businesses must find ways to maintain loyal customers in the face of increasing competition from all over the world. As such, a strong web-based presence is always a good idea for any business that wants to be successful in the long-term. Many businesses face a tough decision with respect to international commerce and engagement: whether or not translating the website into multiple languages is worth the effort. Below, we’ll discuss whether this strategy is a sound effort and what can be expected from the effort.
Tuesday, April 18, 2017
Is it Worth Translating Your Website for International Business?
The internet has made it absolutely necessary for businesses to be competitive across a variety of mediums, borders and cultures. Even small brick and mortar businesses must find ways to maintain loyal customers in the face of increasing competition from all over the world. As such, a strong web-based presence is always a good idea for any business that wants to be successful in the long-term. Many businesses face a tough decision with respect to international commerce and engagement: whether or not translating the website into multiple languages is worth the effort. Below, we’ll discuss whether this strategy is a sound effort and what can be expected from the effort.
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